Coming soon: A conversation with Petar Petrov, most Excellent young Vienna-based, Bulgarian designer. Says Petrov of his Fall 2010 collection: “Following the idea of a simple esthetic of forms, we developed this collection of pieces far from a formal way of dressing… A selection of the best basic items that come into existence from a situation or usage, with a redefined tailoring, using all our knowledge of fabric treatments and textile innovation, providing a masculine coolness for people who feel more like rebels in an aligned society.” Lookbook image by the Excellent Christoph Pirnbacher for Petar Petrov, via TheFashionisto.com.

Excellent looks form Petar Petrov's Fall 2010 collection. Images by the Excellent photographer Christoph Pirnbacher, a longtime, Outstandingly talented, Petrov collaborator, via Thefashionisto.com.

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