Excellent Digital Experience: Burberry’s A/W 2010 Ad Campaign

Presenting the Autumn/Winter 2010 Burberry advertising campaign, photographed by Mario Testino. This  campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that,” says Christopher Bailey, Chief Creative officer. “The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.” The campaign is being launched through “a completely innovative digital experience now available on Burberry.com. Users are able to select and control the view and perspective of the campaign, cast and products. Motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees and individual products and cast respond to user controlled commands. The idea is to bring people closer to the collection, cast and location,” say Burberry press officers. Please click HERE to participate in, and manipulate, fashion’s latest digital experience.

Burberry Autumn Winter 2010 Advertising Campaign, photographed by Mario Testino. © Copyright Burberry/Testino, courtesy Burberry.

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