Excellent Invasion: Russia’s “Snob” Magazine Arrives in New York

Snob, the general-interest, Russian-language magazine, owned by billionaire Mikhail Prokhorov, and catering to that country’s global elite, launches in New York this week. According to The Wall Street Journal “The name of the magazine does not mean to Russians what it means to Americans. For readers, the title Snob is “obviously ironic,”…  the title is an acronym of the Russian words for accomplished, independent, educated and thriving. For Russians, a snob has come to mean a self-made man, or a person who has gained the right to snobbishness.”

The Russian-language magazine Snob launches this week in New York. Image via Snob Media via The Wall Street Journal.

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