Tag Archives: NOWNESS

The Discreet and Excellent Charm of the Chicly Understated Bourgeois Costumes Designed by Raf Simons of Jill Sander for “I Am Love”, Starring the Outstanding Tilda Swinton and Directed by Luca Guadagnino

Presenting Outstanding actress Tilda Swinton, as dressed by Raf Simons for Jill Sander, in I Am Love. In addition to Simon’s chicly discreet wardrobe for Swinton and cast, the Italian film features Excellently exquisite modernized Art Deco production design by Francesca Di Mottola. I Am Love, which chronicles la dolce vita and affairs of a family of wealthy Milanese industrialists, is written, co-produced and directed by Luca Guadagnino.

Excellent wardrobe: Tilda Switon as dressed by Raf Simons for Jill Sander in "I Am Love," directed by Luca Guadagnino,. Image via NOWNESS via Mikado Film..

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Presenting NOWNESS, the new luxury content site from LVMH, officially launching to the public on Thursday, February 25, 2010. Says Kamel Ouadi, EVP Digital of LVMH, via Imran Amed‘s Excellent Business of Fashion website and newsletter: “Simply, NOWNESS will inspire and turn you on to the latest developments on fashion and culture in a highly curated and thoughtful way. NOWNESS is about carrying a moment in time with you. It sums up a certain feeling when you get a moment of inspiration that lives in your imagination during the day.”

Luxury by the day (or month): A screenshot from NOWNESS, the new luxury content site from LVMH. Image via NOWNESS.

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