For Your Consideration: Walter Pfeiffer for Pringle of Scotland

Presenting Zurich, Switzerland-based photographer Walter Pfeiffer‘s images for Pringle of Scotland‘s S/S 2011 ad campaign, shot at the Kurhaus Bergun, the Art Nouveau hotel near Saint Moritz.

Walter Pfeiffer for Pringle of Scotland. Image via WWD.

Walter Pfeifer for Pringle of Scotland.Image via WWD.

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EXCELLENT DESTINATION: St. Moritz

Presenting the Belle Epoque Excellence of Badrutt’s Palace in St. Moritz (opened in 1896 by Caspar Badrutt), a most Excellently exclusive holiday destination.

The Excellent Badrutt's Palace in St. Moritz. A view of the tower and the lake and the magnificent peaks of the Engadine beyond. Image via 1stdibs.com.